2022 Press Releases

Following the groundbreaking 2021 release of the Hybrid Hunter, Strike King is back with two new twists to the innovative hard plastic lure. Introducing the Shallow Hybrid Hunter and Shallow Hybrid Hunter Jr.

With quite simply one of the most exciting developments of the year, Strike King is pleased to announce a breakthrough line of baits the saltwater world has been eagerly awaiting.

Strike King, the creator of some of the most essential tackle designs of the last half century, is proud to announce five new terminal tackle products that will be trusted additions for avid anglers in 2022. Introducing the Strike King Tour Grade Mini-Mag Worm Jig Head, and the Tour Grade Crackin’ Tube Jig Head, the Bitsy Crackin’ Tube Jig Head, the Tour Grade Tugnsten Neko Weight and the Strike King Tour Grade Weight Stop.

Never satisfied with last year’s success, Strike King hits the new year with two exciting additions to their legendary worm line up. Introducing the Filler Worm and the Zeus Worm.

Strike King Lure Company is pleased to offer two new bladed jigs in the Thunder Cricket legendary line-up. First, introducing the long-awaited Tungsten Thunder Cricket. Now with the finest quality tour grade tungsten head, anglers finally have a small profile Strike King bladed jig without compromising the bait’s most important features.

The creators of some of the most legendary and innovative jigs on the water are back with a revolutionary new design for 2022. Introducing the Strike King Compact Tungsten Casting Jig.

The Rage Tail family of Strike King lures just got stronger. Introducing three new soft plastics with unbelievable action and big attitudes.

Serious crappie anglers have trusted Strike King and Mr. Crappie to put more slabs in the boat. Now for the 2022 season, the legendary crappie line-up has a host of new offerings. Introducing the Sausage Head Spin, Marabou Sausage Spin, the Slab Sticker and the groundbreaking Slab Daddy Live Hair Jig.

Fresh off an ICAST 2021 “Best of Category” win for the launch of the Chick Magnet, Strike King Lure Company is pleased to announce a new crankbait on the scene, the Chick Magnet Jr. This little brother to the 2021 fan favorite weighs in at 1/4-ounce and offers the same proven features of the original. Strike King once again teamed with MLF pro and back-to-back FLW Angler of the Year Andy Morgan to design the new size of the award-winning lure.